The Arena Club at Soldier Field

A unique approach to pre-event hospitality for clients or large corporate groups, The Arena Club offers the amenities of a luxury suite with the authenticity of an outdoor tailgate. Guest enjoy all-inclusive gourmet food, premium open bar, live entertainment, cigar lounge, wine & whiskey tastings, and more.
The Official Tailgate Partner of Soldier Field,  The Arena Club offers a new approach to brand activation and client hosting: “fractional hospitality.” By sharing infrastructure while preserving exclusivity, clients can host guests or stage activations at a fraction of the cost of owning the entire footprint.

Business Development

Production Management

Business Development

Manage all marketing and sales efforts, including email, social media, visitor markets, and media partners
Secured sponsors across multiple categories, as well as agency and corporate brand activation clients
Positive sales growth over first two years, with same-client sales increasing by double digits

Production Management

These pop-up events require coordinated management of vendors, staff and equipment to create a 5,000SF "club" outside the stadium on game day
Fractional Hospitality approach means meeting each client's unique needs and amenities to ensure their brand shines
Custom event elements have included building out a full English snug onsite to showcase a Whiskey brand