After 50 years in New York City, the NFL Draft was coming to Chicago and expanding from the traditional auditorium setting to include a family-friendly fan festival in Grant Park.
Arena Partners worked with the NFL to get the word out that “Chi-Town is Draft Town” via a comprehensive media and marketing effort.
The approach was simple: build awareness that the Draft was coming to Chicago, build excitement about the festival elements and broader demographic reach, and engage fans to attend the events.