MISSION

Leverage the 50th anniversary to broaden awareness, understanding, and support of Special Olympics through a series of high-profile events and activities.

OUTCOMES
  • $11 million from donors & sponsors
  • 50,000 attendees across events
  • 3.5 billion global media impressions
  • 1.2 billion social media impressions
  • First-ever Unified Football Cup on ESPN
  • Sports & Inclusion Festival in Soldier Field attracted 20,000 attendees
  • A-list concert celebration & livestream
  • Memorial Plaza design/build with eternal flame monument
PROJECT

Special Olympics 50th Anniversary Celebration

DELIVERABLES
  • Overall program management lead
  • Media communications strategy & delivery
  • Fundraising and sponsorship sales
  • Production management
  • Sponsor rights & benefits fulfillment
  • Strategic advisory and City liaison