How do you demonstrate what makes each member of the Prius family unique?

  • Through quirky and visually engaging customer vignettes that illustrate the connection between the car and the distinct characteristics of its owners.
  • By designing engaging creative with multi-channel delivery of critical brand messages to internal and external audiences.
  • Developing a microsite that served as the hub for all training materials and communications between sales consultants.
  • Creating interactive games that promoted self-driven education and reinforced primary learning points.




Prius Family Launch