Overcome preconceptions about the NFL Draft—an event that had been held indoors, in New York City, and largely for die-hard football fans only, for the past 50 years.
- Educate through a comprehensive out-of-home media campaign.
- Excite through activations, earned media attention, and over-the-top promotions.
- Engage by showcasing activities, events, and celebrity involvement.
NFL Draft Town Fan Experience
- Generated more than 100 million media impressions pre-event.
- Exceeded attendance target by 300% with 200,000 fans over three days.
- Over-delivered on targeted media reach, generating seven-figure cost savings.