Produce a New Year’s Eve “mega-event” that would attract attention and visitors from around the world and showcase Chicago’s year-round energy and activities.
- Created the world’s largest NYE icon, a 70’-tall Rising Star that rose 36 stories over the river at midnight.
- Attracted 3.5 million TV viewers in 45+ markets across the U.S.
- Generated 2.3 billion media impressions globally for the city and event sponsors.
- Drove $40 million in economic impact, including double digit increases in hotel demand and rates.
Chi-Town Rising New Year’s Eve Celebration
Promote Chicago as a winter tourism destination.